GOOGLE The giant always know for its revolutions and its better services that why it shares about 60% of search world and making large impact in the field of social networking websites. Google is coming up with new polices. Google new privacy polices come into effect from 1 of March. In past Google was using 60 different private polices and Google services and now Google is replacing them with one that is shorter and easier to read. Google in the past has provided personalized services now there will be no service like it. Google is also doing it because it wants it to keep the search engine relevant and services fresh in the area of social networking websites such as Face book and twitter. It is a part of Google business strategy.
The new polices means the information you share through Google search, Gmail, Google+, Picasa will now be use to customize your search on Google.
For example:-now if you search on Google while you logged in with Google id. or you share your experience ,you share your views on Google+ or you watched video on YouTube or search Katrina and Deepika images on Google images. Now Google will use that information to carry out your search.
If you want to confirm it just open Google .com and you will see that Google has provide a link of new privacy polices directly under its search engine page.
Whitten gave some example of how this information will be used. “We can make search better – figuring out what you really mean when you type in Apple, Jaguar or Pink. We can provide more relevant ads too,” she wrote.
“We can provide reminders that you’re going to be late for a meeting based on your location , your calendar and an understanding of what the traffic is like that day. Or ensure that our spelling suggestions, even for your friends’ names, are accurate because you’ve typed them before.”
What privacy expert say?:-
Cyber law consultant Na. Vijayashankar aka Naavi, doesn’t see much of a threat in the move, though he doesn’t totally endorse it. “When an organization has a set of privacy policies, it will be shared within its services. At the same time, it will not be shared outside the legal entity. This practice is already there,” he explains
Sunil Abraham, director of Centre for Internet and Society, said the new changes are not good for a consumer’s privacy.
“I understand that Google collects the data so that it can build a 360 degree profile of a user and based on the information serve relevant advertisements. But there is no reason for them to store this data for long. Storing data makes it prone to misuse by authorities as well as corporations,” said Abraham. Another, problem, he said is that different services are used for different purposes. “I don’t want my bakery shop owner to know what kind of medicines I buy from the nearby medical store,” said Abraham.